Which of the following is considered a false representation in advertising?

Claiming goods have benefits they do not possess is considered a false representation in advertising because it misleads consumers about the capabilities or advantages of a product. This practice violates advertising laws and regulations, as it can significantly affect consumer decisions, leading them to purchase a product based on incorrect or exaggerated claims. Consumers expect truthful information that accurately reflects the product's characteristics, so false claims undermine trust and can result in legal repercussions for the advertiser.

In contrast, clearly stating product ingredients is a practice that enhances transparency and helps consumers make informed choices. Offering a reasonable guarantee on products indicates confidence in the quality and reliability of the items, thereby fostering consumer trust. Similarly, limiting advertisement features to certain products is a legitimate marketing strategy that targets specific segments without making misleading claims about the products being advertised.